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With its Mediterranean climate, sun-drenched beaches, and tile roofs atop charming hillside homes, Santa Barbara has earned the moniker “American Riviera.” The peaceful community, just over an hour or so north of Los Angeles and home to approximately 90,000 permanent residents, is embraced by the Pacific Ocean on the south and Santa Ynez Mountains on the north.
Today, the Sotheby’s International Realty® brand released its 2026 Mid-Year Luxury Outlook report, revealing a fundamental force reshaping global luxury real estate: the rise of longevity-driven living. Wellness infrastructure and health-centered design are playing an important role in purchase decisions, as ultra-high-net-worth buyers increasingly seek long-term property investments that allow them to age in place. A trend that, combined with unprecedented wealth accumulation and a new generation of Millennial buyers, is transforming the global luxury real estate market. “As we celebrate 50 years of Sotheby’s International Realty, this report mirrors the strength of a brand built on insight, trust, and global perspective,” said Bradley Nelson, chief marketing officer, Sotheby’s International Realty. “This edition of Luxury Outlook reveals a housing market that consumers are actively experiencing. What stands out this year is the emergence of longevity as a defining force in luxury real estate. Homebuyers aren’t just investing in a home; they’re investing in how they want to live and age. At the same time, wealth at the top end continues to expand, and homebuyers are younger and more open to seeking properties in new locations. The result is a luxury property market that moves faster, feels more competitive, and requires more informed decision-making. This report helps bring clarity for both affiliated agents and the clients they serve.” The 2026 Mid-Year Luxury Outlook report draws on insights from Sotheby’s International Realty affiliated global real estate advisors worldwide who specialize in transactions in the US$10M+ price category. Their expertise is complemented by data from industry leaders including Federal Reserve, UBS, the National Association of REALTORS®, the Global Wellness Institute, and more. Click here to read the complete report. Key findings from the 2026 Mid-Year Luxury Outlook report include: Longevity is the new luxury. The global longevity market is projected to grow from US$5.3 trillion in 2023 to US$8 trillion by 2030, according to UBS Global Wealth Management. Wellness real estate has more than doubled in size in five years and is projected to surpass US$1.1 trillion by 2029. Nearly 38% of real estate professionals working in the US$10 million-and-above segment report that aging in place has become a growing factor for homebuyers. Luxury real estate continues to outperform the general housing market. While the broader housing market has been sluggish, the upper end has continued to show signs of strength, boosted by the stock market, technology, and crypto.1 Record wealth is fueling demand. The net worth of the top 1% of Americans reached US$54 trillion by Q3 2025, according to the Federal Reserve, while the S&P 500 rose approximately 80% from early 2023 through 2025. Nearly 40% of the world’s millionaires reside in the United States, and researchers anticipate five million new millionaires globally by 2029. The luxury homebuyer pool is growing. More than half (55%) of real estate professionals surveyed who specialize in US$10 million-and-above properties reported an increase in luxury homebuyers over the past 12 months, with average price increases of 5%.2 Millennials continue to reshape the market. 66% of real estate professionals surveyed reported an increase in Millennial homebuyers. This number rose to 73% among those working in the US$5 million-and-above segment. The increase is driven by earned wealth and accelerating intergenerational wealth transfers.2 Lifestyle is driving real estate decisions. 62% of real estate professionals surveyed cited lifestyle as an increasingly important factor for homebuyers, ranking above taxes (60%), economic stability (53%), and political stability (49%).2 Global cities remain resilient. Markets such as New York City, San Francisco, Hong Kong, and Milan continue to see steady activity at the top end of the property market, supported by sustained interest in prime properties. Tax policy is influencing luxury home purchase decisions at every level. The expansion of State and Local Tax (SALT) deductions from US$10,000 to US$40,000 under the One Big Beautiful Bill Act is anticipated to increase purchases of high-end residences in states with high property tax rates. “The global luxury real estate market continues to endure, even as the forces shaping it evolve,” said Philip White, president and CEO, Sotheby’s International Realty. “This resilience is most evident in leading global cities, which continue to attract strong interest from the world’s most sophisticated homebuyers. Longevity is increasingly driving that interest too. It’s no longer just where folks want to live, but how they want to live as they age. What we are seeing in the industry is not a short-term change, but a sustained shift in how global wealth is stored, transferred, and expressed through property. It underscores a simple reality: while motivations are changing, prime real estate can be one of the most trusted ways people preserve and express wealth.” Read the complete report. Images: Mexico Sotheby’s International Realty, Sweden Sotheby’s International Realty
As the sport’s largest ever tournament kicks off, host nations Mexico, Canada and the U.S. can lay claim to some of the finest prime property in the world, writes Nancy Groves Manhattan, New York | Sotheby’s International Realty – East Side Manhattan Brokerage It’s finally here. The 2026 global soccer tournament begins today, eight years after the U.S., Mexico and Canada were named as co-hosts. An unprecedented 48 teams will compete, with 104 games coming to 16 host cities across North America—each hoping for the tournament’s glow to last long after the iconic golden trophy has been lifted. The real estate potential conferred on cities spotlighted on this global sporting stage was explored in the Sotheby’s International Realty 2026 Luxury Outlook report, published January 2026. “The big value in soccer is that it has international popularity,” said Russ Anderson of Briggs Freeman Sotheby’s International Realty in Dallas, Texas, in the report. “The exposure will hopefully attract the wealthy from all over the world.” For those looking for luxury homes in these locations, here’s what US$10M-US$12M will buy you in five cities hosting some of the biggest matches of the tournament. Mexico City Mexico City, Mexico | Mexico Sotheby’s International Realty The historic Mexico City Stadium has already witnessed two men’s soccer cup finals (in 1970 and 1986) and now has the honor of hosting the opening fixture of the 2026 tournament—between home nation Mexico and South Africa on June 11. First opened in 1966, the stadium is considered a masterpiece of Mexican modernism, an architectural style that has an ongoing footprint across the city. Take the sleek lines of this recently built villa in the upmarket Lomas de Chapultepec neighborhood. Stone, metal, wood and water combine in an organic aesthetic of understated luxury. Los Angeles Hollywood Hills, Los Angeles | Sotheby’s International Realty – Beverly Hills Brokerage Team USA’s opening match of the 2026 tournament at Los Angeles Stadium is one of eight games scheduled at the Inglewood-located arena: a local stage for global skill and talent. Thirteen miles north, a box-fresh home in the Hollywood Hills aims to showcase similar levels of craftsmanship, albeit more restrained. On a mostly flat lot of 5,000 square feet, the design watchword is “longevity,” prioritizing subtle, durable finishes and the sort of quiet luxury that Los Angelenos increasingly favor. Note: in two years’ time, the same city and stadium will be hosting the opening ceremony of the 2028 Summer Games. Toronto Toronto, Ontario | Sotheby’s International Realty Canada Canada hosted the women’s soccer cup in 2015, but this is the first year the men’s tournament has played out on Canadian soil. Both Toronto and Vancouver are in on the action. The former in particular is no stranger to international energy, as one of the world’s most multicultural metropolises, with the food and film scenes to match. Its suburbs offer privacy and laid-back living, such as in the exclusive Bridle Path area, nicknamed “Millionaire’s Row” and location of this elegant estate. The classic house at its heart is set apart—in every sense—by a landscape of mature trees and impeccable planting. Miami Miami, Florida | ONE Sotheby’s International Realty Miami’s current soccer pedigree is in no small part down to David Beckham, whose club Inter Miami CF has attracted a constellation of global footballing talent since 2018, elevating the U.S. men’s game stateside. Miami Stadium will host seven matches, including the tournament’s penultimate fixture to decide third place. But Miami real estate is no runner-up, as its luxury housing boom continues apace. Waterside living is the game here, exemplified by this expansive condo, set within a 20-acre private island development. On-site fine dining, a spa, fitness center and sporting facilities to satisfy even an off-duty soccer star complete the package. New York City Manhattan, New York | Sotheby’s International Realty – East Side Manhattan Brokerage And so to the tournament’s grand final on July 19. While we can only guess which teams will play, we do know where the match will happen: in East Rutherford, New Jersey. That’s just seven miles west of central Manhattan and this glamorous penthouse duplex, the very definition of urban luxury. By day, the condo is flooded with natural light; by night, it offers shimmering skyline views. Like a world-class footballer mid-flow, the building itself appears to defy gravity, tapering backwards over the celebrated High Line, and featuring some of the largest single-pane windows ever used in a residential high-rise development. As in truly world-class soccer meets, superlatives don’t quite cover it. Playing the global game? Where in the world does US$1M-US$2M buy you the most space?
This enchanting home tucked amid three acres of towering trees could easily be mistaken for an enduring Tudor manor in the countryside of England or France. It is, in fact, a unique haven of sophistication, comfort, and seclusion in the peaceful community of Tomball, Texas. With its handsome masonry and stonework, pitched rooflines, timeless shingles, leaded-glass windows and sidelights, and quintessential asymmetry, this enchanting home tucked amid three acres of towering trees and other flourishing greenery could easily be mistaken for an enduring Tudor manor in the pastoral countryside of England or France. It is, in fact, ensconced in the village of Tomball, Texas, one of the most desirable, peaceful communities on the outskirts of the bustling urban mecca of Houston. This idyllic location and carefully considered and executed aesthetics combine to create a unique haven of sophistication, comfort, and seclusion. Tomball, Texas| Rachel Solar, Martha Turner Sotheby’s International Realty – Central Houston Brokerage A stone and iron arched gateway opens to a paver path that winds toward the 8,120-square-foot home, introducing the classic storybook ambience. The public spaces are designed for festive entertaining on any scale. The living room has a stately air thanks to a coffered ceiling, intricately detailed millwork, wide-plank hardwood floors, built-in shelving, a regal fireplace, and oversized windows admitting lovely light. Nearby is a dining area with a soaring pitched ceiling and a dramatic stone fireplace framed by outsize windows with leafy outlooks. This space flows effortlessly into a bright and inviting cook’s kitchen with an oversized island, plentiful counter and cabinet space, superior-caliber stainless-steel appliances from Sub-Zero and Wolf, marble countertops, brass fixtures and fittings, and a walk-through pantry that leads to a thoughtful mudroom and gardening space. A hidden door leads to a theater that allows for private screenings of cinematic classics or the latest blockbuster. For more subdued moments, the residence provides five restful bedrooms, chief among them a peaceful main-floor owner’s suite with striking parquetry, French doors giving way to a patio, two well-appointed walk-in closets, and an en suite bath that combines classic and contemporary elements and features striking tile, a spacious walk-in shower, and a soaking tub. In the guest bedrooms, herringbone-patterened parquetry, hardwood floors, deep-set windows, and leaded-glass bays contribute to the classical feel. Each of the stylish baths has a distinctive design motif. The game room offers built-in bunk beds and study alcoves tucked into window dormers, while a captivating wood-paneled study with walls of windows, abundant built-ins, and inspiring natural light is ideal for quiet contemplation and concentration. Atop the garage is a one-bedroom apartment with hardwood floors, a charming kitchen, a dining area, thoughtful storage, and a restful bedroom with a ceiling fan and an attendant bath. With their meticulously manicured landscaping and swaths of lush lawn, the grounds are alluring in their own right. A multilevel backyard deck with well-considered lighting is enveloped by greenery. Steps away is a refreshing pool and spa with a sun shelf, burbling fountains, and serene waterfalls, all surrounded by sun-washed stone terrace with a fire pit. A secluded outdoor shower, a whimsical built-in trampoline, a sturdy stone storage shed, a whole-house generator, a Control4 smart home system, and exceptional privacy are enviable amenities that complete this picture-perfect Texas retreat. Discover luxury homes for sale and rent around the world on sothebysrealty.com
Experience the benefits of working with Brandon, a dedicated real estate professional in Santa Barbara & Montecito. With a commitment to exceptional service and access to exclusive resources, reputation, and clientele through a global brand, Brandon can help you navigate the complex Santa Barbara Coastal real estate market with success."
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